How Intuit plans to use agetic AI to automate complex business tasks

Intuit announced major improvements to its Generative AI Operating System (GenOS) platform today, including introducing AI workflows to power its AI and data capabilities..

Intuit is best known for its business tools including QuickBooks, TurboTax, Credit Karma and Mailchip. The company has been on a multi-year journey to integrate AI capabilities that improve user experience and productivity. At VB Transform 2024, the company explained some of the methods it uses to develop AI to enhance humanity. So far, that effort has included the company’s Intuit Assist, an AI assistant powered by the GenOS platform. Now Intuit is taking the platform a step further to announce its plans and projects for agent AI.

The GenOS architecture is being extended with improved security, usability and performance to help facilitate AI work.

“It combines the power of GenOS, the orchestration, the large range of languages, GenSRF (Security, Risk and Fraud), the UX experience, and combines all that with what people really want, which is the ability to to have work done for them,” Ashok Srivastava, Intuit’s chief data officer, told VentureBeat in an exclusive interview.

Intuit’s new AI features, which are currently being tested, are set to roll out to end users in mid-2025.

Using agent AI to automate complex tasks for businesses

Intuit focuses on practical applications that address real-world challenges that businesses face.

Srivastava highlighted cash flow management as a primary use case for Intuit’s new AI workflows. The ability of any business to be able to pay its debts on time is a difficult task. The problem is often whether the business has enough cash flow in a given period.

The new agency process can handle a variety of customer information, including emails, documents and images, to automate accounts receivable and accounts payable.

“It allows us to automate accounts receivable and payroll and combine a number of things,” he explained.

That said, Srivastava emphasized that there is still a humanistic aspect to this work.

“We want to have the experience of the people involved in it,” Ashok said.

It brings new insights and transparency with old AI

In addition to cash flow management, Intuit is developing the ability to provide powerful insights into business finances.

“We are building information and answers to customer questions through an advanced communication system that sits on top of GenOS,” Srivastava said. It allows me to understand what my financial situation is, what my tax situation is, compliance information and really helps me understand the financial landscape.”

As AI becomes more embedded in business processes, concerns about security, transparency and environmental impact are growing. Intuit has taken proactive steps to address these issues. The GenSRF (Security, Risk and Fraud) module in the GenOS framework plays a key role in ensuring responsible AI development. GenSRF works in conjunction with the Gen Runtime component of GenOS to ensure AI security.

“This (GenSRF) has built-in guardrails to facilitate the responsible development of generative AI applications, is extensible and configurable, and allows us to add security, privacy, transparency, security management directly in the experience,” said Srivastava.

Looking to the future, Intuit plans to continue to improve GenOS and launch new capabilities based on customer feedback. The main goal will be to combine traditional AI with modern AI technologies.

“If you look around the world, they’re just focused, it seems to me, at least on what’s going on in the AI ​​production areas and the AI ​​areas, it makes sense,” Srivastava said. “We’re doing a comprehensive understanding and development of traditional AI capabilities that are really going to change the way our customers do it.”